PARK ZONE | Brand identity for cafe | Logotype

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PARK ZONE is a cozy cafe where you can relax from the bustle of the city and enjoy the atmosphere of nature.

| Mission |

Cafe PARK ZONE wants to give visitors the opportunity to relax and unwind in a cozy atmosphere surrounded

by plants. It offers delicious and high-quality dishes and drinks made from fresh and natural products.

They also strive to create a friendly and hospitable atmosphere where every visitor will feel comfortable.

| Values |

 
• Nature. The cafe uses natural materials and lots of plants in its design to create a sense of unity with nature.

• Quality. Only fresh and natural products are used to prepare food and drinks.

• Coziness. A cozy and welcoming atmosphere where every visitor will feel comfortable.

• Friends. A cafe is a place where people can meet friends, socialize, and have a good time.

| Target audience |

• Locals who are looking for a cozy place to relax and unwind.

• Office workers who are looking for a place to have lunch or a snack.

• Students who are looking for a place to hang out with friends or work on their academic projects.

• Tourists who are looking for a place to try delicious food and drinks.

| TASK |

Create a logo that conveys a friendly and cozy atmosphere. It will also evoke a sense of unity with nature.

| solution |

In order to convey a cozy atmosphere, used a font with imperfect letters, as if written by hand.

This evokes a feeling of comfort and an association with relaxation and gatherings with friends. 

The font is complemented by a branded character. The character is based on a holder used by baristas to make coffee. He is holding a glass with a hot drink, indicating that it is a cafe. He has leaves on his head, which shows that many plants are used in the interior. The shape of the character is not perfectly straight, which shows

the relaxed and friendly atmosphere in the place.

The main colors of the place are red-orange, green and white.